The rationale- multi media campaign: 

The platform of production that I have chosen to produce for this message is a short factual film all about “rags to riches” to reach out to young adults aged 17+, and fans of music, giving them food for thought and making them think about people in trouble. I will also spread this message through a billboard ad, a print-based ad and an online ad.  My ideal target audience would be fans of music, and most specifically rock fans. The ages of my target audience would be 17+; with the exact target audience being 17-34. There are multiple ways I could promote this. For starters, for print media, I could advertise in newspapers showing posters for the film, within many different music magazines, appealing to my target audience. It can also be advertised on websites, through banners or pop ups, advertising the short film.  An example of a campaign created by an artist is Selena Gomez, where she spoke about her experience growing up poor and gaining money and success from her music. Ultimately, the main issue I will be focusing on is rags to riches, and how even if you are in financial trouble, you can get support. Secondary research shows many artists that grew up in poverty and with a lot less than other people, and still became very successful. With all of this, the main message is that even if you are in trouble, if you work hard, you can achieve your dreams.